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productivity

I have more posts drafted for the creative surplus series, but there are other topics that I’d like to be writing about, too, so I’m going to save those ‘surplus’ drafts for a continuation of the series at some point in the future.

Think of it as a series that has been renewed for a second season.

Until then, here are links to all of the posts in the first batch of the series:

  • I began the series by asking if we can have too many ideas. (And yes, my last post did encourage you to write down 20-40 ideas in ten minutes! Note to self: write about the value of contradictions…)
  • Next, I pondered the process of choosing our work when there are so many worthwhile projects and ideas to explore. (Do we have to choose? And will we know if we’ve made the right choice?)
  • I considered creativity as an ecosystem of ideas, and described two phenomena that can occur within such ecosystems: blooms and dead zones. (Don’t worry: recovery is possible.)
  • Then I claimed that inefficiency is culture. (With a visual assist from heirloom tomatoes.)
  • I made a distinction between the price of a particular art object and its long-term value. (And resisted bringing Duchamp’s Fountain into the post.)
  • And finally, I celebrated peculiarity. (Not much of a cliff-hanger for Season One. I’ll work on that.)

Throughout May, I will be doing more writing about the practical aspects of a creative life, including an exercise a week.

Which do you like better? The more abstract essays, or the more practical exercises and posts on process?

Please let me know in the comments, or by email.

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In the initial post in this series, I implied that ‘Big Agribusiness’ generates an over-abundance “that feels like progress, but doesn’t actually solve the problems we set out to solve.”

With 6.5 billion people on the planet, and a significant percentage hungry each day, isn’t any method of increasing crop yields a good thing?  I’ll leave the farm policy debates for other venues.

I made the connection because of the emphasis on efficiency and hyper-productivity in modern industrial agriculture, an emphasis that has been implicitly transferred to other areas of life.

Efficiency is positive when it describes the amount of the sun’s energy a solar panel converts, or how quickly a pain reliever takes effect.

In human activities, efficiency is a kind of surplus of skill and know-how. Once you understand how to do one thing well, it’s easy to do it over and over again. Others acquire the same skills, learning to do it the same way. Efficiency can become a habit, and habits are often maintained long after they are relevant or helpful.

When a process becomes facile and automatic, and the inputs are in good supply, the result is monoculture.

Think of Andy Warhol’s decadent portraiture phase, when his Factory was cranking out prints for every movie star or royal that could write him a big enough check.

Which do we value more: his cow wallpaper and mylar floating pillows, or the dozens of images of unknown European duchesses?

Efficiency and idiosyncrasy are foes. What one person sees as inefficiency, another person treasures as culture.

Decisions based on quantity and efficiency lead to qualitatively different outcomes.

Heirloom Tomatoes (photo: mercedesfromtheeighties)

Heirloom Tomatoes (photo: mercedesfromtheeighties)

In your own ‘idea’ farming, do you want to produce 70,000 copies of the same tomato?  Or do you want to grow heirloom tomatoes and several varieties of basil, for a mid-summer tasting party with good friends?

Sure, the second option might be more work, require more study and carry a greater risk of failure. But which one makes your mouth water?

The sample plate of heirlooms from Capay Organics

Note: This post is the fourth in a loose and evolving series on creative surplus. So far, I’ve asked if we can have Too Many Ideas, pondered the process of choosing our work, and explored plankton blooms and creative dead zones. Update: the full list of articles is available here.

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We are conditioned to think of abundance as a good thing, but there are instances when abundance is toxic. We need water to live. Yet if we have only water, and no air, we drown.

Blooms around the Mississippi Delta

Blooms around the Mississippi Delta

Eutrophication provides a more nuanced example: Eutrophic comes from the Greek for ‘good food’. We need food as well as water, and if we are lucky, we have access to good food.

But good food isn’t always so good if there is too much of it. In a eutrophic lake, for example, nutrients are so abundant that algae bloom out of control. Water quality declines, and so does oxygen content. Many larger plants and animals in the lake die.

Abundance at the bottom of the food chain overwhelms the resources needed by the more complex and evolved species above, and the result is a so-called ‘dead zone’.

What’s the primary cause of these lethal blooms? Runoff from farms, filled with chemical fertilizers, which enters creeks and rivers, and changes the nutrient balance of nearby bodies of water — lakes, seas and oceans.

NASA map of plankton blooms along the northern coast of the Gulf of Mexico

Plankton blooms, northern coast of the Gulf of Mexico (NASA)

Could the same scenario play out in our creative process?

Ideas, of course, are a key ingredient of creative output, but can an over-abundance of ideas cause ‘creative dead zones’ that don’t support more refined idea-making and complex expressions of thought?

A Pipe or a Web?

Words like ‘blocked’ and ‘unblocking’ imply that creativity is a linear process: that on the way from A to B, there is something in the middle of the road which must be surmounted or blown up or routed around.  Or maybe it’s like a pipe, with a blockage in one section: clear the blockage, or replace that section of pipe, and ideas will flow again.

In my experience, creativity is a web of interconnected relationships and processes, with different ideas at different stages of development — an ecosystem of ideas. It’s multi-dimensional, and striking a balance between all the disparate parts is essential for the whole system to flourish.

In such a model, brainstorming represents a proliferation in one phase of the life cycle of ideas, which may have a positive or negative influence on the health of the entire ecosystem. There is no single measure of how many ideas are ‘too many’ or ‘too few’ without looking at the context.

I’m not advocating a lack of ideas, just suggesting that dumping the equivalent of chemical fertilizers into our brains can cause an ‘idea bloom’ that throws the entire system into dysfunction and decline.

Your creative ecosystem can break down in many ways. What if the predators — the critics and the naysayers — are over-abundant, and devour simpler forms of life before they can reproduce and evolve? I’ll discuss that in a future post.

Re-balancing Your Ecosystem

If your own creative process resembles a dead zone, what’s the solution?

Dead zones are not permanent, according to an article in Scientific American:

“Only a few dead zones have ever recovered, such as the Black Sea, which rebounded quickly in the 1990s with the collapse of the Soviet Union and a massive reduction in fertilizer runoff from fields in Russia and Ukraine.”

And surely it’s easier to heal our own ecosystem of ideas than rehabilitate an entire sea!

In the case of the Black Sea, the recovery of the ecosystem was an unintended side effect of political and economic disruption — not exactly the kind of external triggers we hope for, or can afford to wait for when our creative process is unbalanced. Instead, by being sensitive to the imbalances, we can intentionally make adjustments, before the situation is critical.

If idea fertilizers are creating a surplus that threatens to have a negative impact, a return to organic processes — a focus on hand-crafted and carefully cultivated ideas — is one possible way to restore the balance.

If there is a surplus in one part of your creative process that is negatively affecting the whole, what changes could you make so that your ecosystem of ideas will thrive again?

This post is the third in a loose and evolving series on creative surplus. Last week, I introduced the potential ‘problems’ of having too many ideas and also pondered the process of choosing our work when there are so many worthy projects and ideas to explore. I’ll add links to subsequent posts in the series here as I publish them. UPDATE: I’ve added a new post on inefficiency and culture.

Related: The full list of articles in the creative surplus series is available here.

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Too Many Ideas?

by Matt Blair on April 13, 2009

in Life Cycle of Ideas,Process and Workflow

In my last exercise, I wrote about how the ‘initial edit‘ can be used to deliberately control the volume and pace of the creative process. To avoid overloading your creative system, you decide to be choosy about which fish you keep, and throw the rest back.

This approach runs counter to the zeitgeist of the productivity blogosphere, which tends to celebrate the idea of ‘ubiquitous capture’. If your goal is to capture ideas everywhere, does it follow that you should capture everything?

For David Allen, creator of the Getting Things Done system (aka GTD), collecting everything (he calls it a “mind sweep”) is the first of five stages of mastering workflow. In his view, de-cluttering your head will free you of all the nagging thoughts that haven’t been scheduled or handled or delegated or archived, and give you a sense of clarity and focus that will help you…get things done!

The idea makes sense to me in theory, but in my own experiments with Allen’s methods, the results are mixed.

To be fair to David Allen and GTD fans, I know there is more to GTD than the collection phase. I’m not questioning whether capturing ideas is an important part of the creative process or a successful workflow. I am asking whether quantity or completeness of inputs is a determining factor in the quality of output. Bear with me…

To entirely empty your head takes time: you transcribe pages and pages of thoughts, research tips, diagrams, ‘action items’, etc. and maybe your mind is clearer for a moment or two.

But now you have a big, intimidating folder sitting on your desk or in your computer, one that you’ll dread opening because it is filled with hundreds of fledgling little ideas that will send you off into a thousand different directions.

You haven’t necessarily solved the problem of mental clutter, you’ve just transmuted it from one form to another, from mind to paper or computer. You might even be tempted to just throw away the whole folder!

The Weight of More Wood

Whether we are starting a new project, or stuck in the middle of one, why do we want to have lots of ideas?

Are we simply clearing our head, or are we generating more ideas because we’ve heard or read that maybe more ideas is the way to get started or get ‘unstuck’?

Ideas are to creativity as wood is to a maker of furniture. Yes, she needs good wood, in ample supply. But she knows that she can’t fix an unbalanced rocking chair by adding more wood to the warehouse.

Sometimes we have a natural surplus of ideas: a certain theme or project triggers a burst of mental activity. I’m not suggesting that be avoided.

Yet I’m skeptical of the “Twelve Ways to have A Thousand Ideas in Twenty Minutes” mindset — I exaggerate, but only slightly — that seems to apply Industrial Age models of productivity to 21st-century idea-making and the creative process.

Thinking of creativity as merely brainstorming and idea-generation is the Big Agribusiness view of creativity: we risk creating an over-abundance that feels like progress, but doesn’t actually solve the problems we set out to solve.

A Boatload of Ideas is Insufficient

A cargo ship filled with wheat can’t relieve a famine without a secure and functioning port, an effective distribution system on the ground, and enough clean water, cooking oil and labor to make it edible.

A famine is a systemic failure that can’t be solved by food, just as a wobbly rocker can’t be helped by piling on more wood.

Sometimes the “more” we need isn’t more raw materials: it’s more time, more attention, more structure, more patience and more craft.

When your creative work and output is disrupted or disappointing, and your supply of nascent ideas is adequate, what other parts of the overall system need refinements to make your ideas into something real?

Related: This article is part of a series on creative surplus.

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