In the initial post in this series, I implied that ‘Big Agribusiness’ generates an over-abundance “that feels like progress, but doesn’t actually solve the problems we set out to solve.”

With 6.5 billion people on the planet, and a significant percentage hungry each day, isn’t any method of increasing crop yields a good thing?  I’ll leave the farm policy debates for other venues.

I made the connection because of the emphasis on efficiency and hyper-productivity in modern industrial agriculture, an emphasis that has been implicitly transferred to other areas of life.

Efficiency is positive when it describes the amount of the sun’s energy a solar panel converts, or how quickly a pain reliever takes effect.

In human activities, efficiency is a kind of surplus of skill and know-how. Once you understand how to do one thing well, it’s easy to do it over and over again. Others acquire the same skills, learning to do it the same way. Efficiency can become a habit, and habits are often maintained long after they are relevant or helpful.

When a process becomes facile and automatic, and the inputs are in good supply, the result is monoculture.

Think of Andy Warhol’s decadent portraiture phase, when his Factory was cranking out prints for every movie star or royal that could write him a big enough check.

Which do we value more: his cow wallpaper and mylar floating pillows, or the dozens of images of unknown European duchesses?

Efficiency and idiosyncrasy are foes. What one person sees as inefficiency, another person treasures as culture.

Decisions based on quantity and efficiency lead to qualitatively different outcomes.

Heirloom Tomatoes (photo: mercedesfromtheeighties)

In your own ‘idea’ farming, do you want to produce 70,000 copies of the same tomato?  Or do you want to grow heirloom tomatoes and several varieties of basil, for a mid-summer tasting party with good friends?

Sure, the second option might be more work, require more study and carry a greater risk of failure. But which one makes your mouth water?

Note: This post is the fourth in a loose and evolving series on creative surplus. So far, I’ve asked if we can have Too Many Ideas, pondered the process of choosing our work, and explored plankton blooms and creative dead zones. Update: the full list of articles is available here.

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