Color Your Thinking

by Matt Blair on February 6, 2009

in Places and Contexts,Process and Workflow

NPR’s Morning Edition reported this morning on new research about how color affects the way we work:

Scientists at the University of British Columbia studied more than 600 people as they performed various tasks, usually on a computer. Sometimes the screen’s background color was red, sometimes it was blue.

The experiments showed that with the red background, people did as much as 31 percent better at tasks like proofreading or solving anagrams, which require attention to detail. But for creative tasks, like designing a child’s toy, a blue background improved performance.

According to Ravi Mehta, the author of the study, red induces “avoidance motivation” that causes people to be detail-oriented and wary of mistakes, while blue creates an “approach motivation” in which people are more open and relaxed. Maybe that’s why Bono wears those tinted shades?

When I heard the story, I was intrigued because it reflects not only my own color preferences in life (blue, and a little green, rather than warm colors) but also my creative disposition. I seem to always have a steady flow of new ideas and connections running through my head, but my biggest challenge is what I call “editor’s block” — selecting the right pieces, fixing all the details in place and solving all the little puzzles required to achieve a final form. I can get myself into a detail-oriented or risk-avoidance frame of mind, but it always feels a little uncomfortable. To put it in terms of this study, I think blue, not red.

A tangent, indulged: My parents gave me a new teapot for Christmas, though with some hesitation, because the only one left when they bought it was red.

The results of this research are a reminder of the complex role our physical environment plays in our mental posture:

The study explains why previous research has produced conflicting results about how red and blue affect thinking, Mehta says. Either color can provide an advantage, he says, but only if it’s matched to the right kind of task.

And that’s the broader point: Pick a physical environment that is conducive to the mental approach that you need at a given moment. If you aren’t in the right mindset, alter the environment.

I notice significant differences from simple changes like walking while I’m proofreading, or writing at the kitchen table in front of the window when I’m first brainstorming, then sitting at a desk facing the wall while editing.  If I get stuck on deciding the best sequence for two ideas or whether to indulge a tangent, I might stand in front of the computer. I just did, in fact, without even thinking about it. Physical movement seems to allow more mental latitude.

Like any scientific study, I’m sure that future research will add nuance to or maybe even contradict this understanding of how color affects our work. But you don’t have to study how 600 people work under different conditions, or worry about some general theory. Make adjustments in color and position and lighting and temperature in your own environment. Take cues from research like this, and study yourself.

Well, I better leave it there. That red teapot is whistling at me.

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Seeing Red… « Lindly’s Blog
February 8, 2009 at 11:59 am

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